Press Release

BeInSync™ 1.0 Makes Working From Multiple PCs And Locations Painless And Secure For Small Businesses, Mobile Professionals And Individuals

BeInSync Uses Peer-to-Peer Technology To Ensure Files And E-mails Are Always In Sync, Accessible And Easily Shared For Improved Work Efficiencies

Tel Aviv, Israel, August 16, 2004 — BeInSync (formerly DataPod), a provider of secure, peer-to-peer synchronization technology, today announced the availability of BeInSync™ 1.0, new software designed to meet the data access and availability requirements of individuals, small businesses and mobile professionals.

Previewed at DEMO 2004 in February, BeInSync 1.0 leverages peer-to-peer technology to seamlessly synchronize files and emails among multiple computers to ensure a user's data is always in sync, accessible and easily shared. Time-strapped mobile professionals and cost-conscious small businesses use BeInSync to make working from multiple computers in multiple locations painless, secure and more efficient. BeInSync is immediately available for free download at http://www.beinsync.com for the next 60 days. After the initial introduction period, the product will be available as a subscription-based service.

With the penetration of broadband and networking into the home and office and advent of mobile devices, people often find themselves working on multiple computers and devices. Too often, important data is stored on a PC at the office when a user needs it on their laptop, at home or on the go. According to a recent survey conducted for BeInSync by InsightExpress, an online market research firm, more than 50 percent of small business users have been stranded without an important piece of data. BeInSync ends the need for using workarounds, such as e-mail, removable media or costly and complicated remote access solutions, to gain access to important documents, emails, contacts, Internet favorites, etc.

"As a small consultancy organization, we have requirements for data access and connectivity but aren't in a position to dedicate staff and budget to implement a sophisticated remote access system," said David Brenner, a financial consultant for a world-leading financial institution. "BeInSync has made it incredibly easy for us to work from home or from the road and securely share data with colleagues and customers. With BeInSync, we don't have to waste time on gaining access to critical data and documents. Because data is always in sync and available, we can focus on business priorities."

Key features of BeInSync 1.0 include:

• Seamless Anywhere Access — BeInSync enables users to seamlessly and securely work on data located on different PCs. Because data is always in sync, users do not need to make a conscious effort to access data or even be aware of its physical location.
• Remote Web Access — When carrying a laptop isn't convenient or practical, users can easily access their data on their remote PC via a Web browser.
• Data Sharing — Users may easily invite others to share data of any size. A folder will be created on both users' systems and the folder's information will be kept in sync.
• Security and Privacy — Data security and privacy are critical for business users. BeInSync uses SSL-based encryption to ensure all data is completely secure. Because of BeInSync's P2P architecture, the user's data never leaves his or her hands and is never placed on third party servers.

"The opportunity to telecommute and the always-on nature of networks have created the expectation for anywhere, anytime access to critical data," said Tal Barnoach, CEO of BeInSync. "But the reality is that with information scattered over several computing devices and locations — a PC at the office, a laptop at home, and a PDA or mobile phone on the go — every mobile professional has faced the issue of 'where is my data?' BeInSync represents a major step forward for small businesses and mobile professionals. By using secure P2P technology, BeInSync revolutionizes the way people access their data — instead of a user proactively going after their data, their data follows them anywhere."

Installing BeInSync requires no computer or networking knowledge. Users simply install BeInSync on each of their PCs and select which data, such as their desktop, My Documents, emails, contacts and favorites, they would like to synchronize. When installation is complete, users can create, modify or delete data on any PC and changes will be automatically reflected on all their PCs.

Pricing And Availability

BeInSync is immediately available free of charge for the next 60 days. After which, BeInSync will be introduced at a promotional price of only $5.95/month, which includes a license for up to three PCs per user.

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ABOUT BEINSYNC

BeInSync is a provider of next-generation secure, private, peer-to-peer technology that maximizes productivity and data availability for individuals, businesses users and mobile professionals. BeInSync allow business users to free their mind from focusing on the access technology and to concentrate on their work, by ensuring their data is seamlessly available where and when they need it — at work, home or on the go. This is accomplished by networking disparate devices and automatically synchronizing the data between these devices, ensuring users can access and share their latest data no matter where and on which device data is located. For more information, visit http://www.BeInSync.com.