SAN JOSE, Calif. , January 2, 2008 - BeInSync, a company that lets users backup, synchronize, share and access their data , today announced it is providing built-in online backup functionality for SanDisk 's new Cruzer ® Titanium Plus USB flash drive. The new service allows SanDisk 's Cruzer Titanium Plus users to insert their drive into any Internet-connected computer and backup all files seamlessly and automatically to BeInSync's secure online storage service (see related SanDisk release at www.sandisk.com) .

BeInSync offers the industry's most reliable and scalable online backup service, leveraging Amazon's leading S3 storage infrastructure. This service, combined with the SanDisk Cruzer Titanium Plus, gives users peace of mind when it comes to their valuable data. There is no need to purchase or install a separate backup application, as backup runs automatically whenever the drive is in use and the computer is connected to the Internet. The online storage service is free for six months and can be extended through a monthly subscription plan.

"The Cruzer Titanium Plus is a trusted device that protects user data, reducing worries about losing important files," said Ittai Golde, director of product marketing for the USB Division at SanDisk. "SanDisk and BeInSync together give consumers a reliable online storage and backup service, allowing complete mobile freedom to access their important documents, photos, videos or any other files from any Internet-connected computer."

"BeInSync and SanDisk are offering an appealing package for consumers by marrying both online and offline storage into one easy and intuitive device, letting users take their files everywhere and eliminating the worry of data loss," said Motti Vaknin, CEO of BeInSync. "SanDisk is the largest supplier of flash storage devices so its selection of BeInSync as its online backup provider greatly validates our approach and infrastructure, as well as extends our software and services to a vast worldwide customer base."

BeInSync's functionality for the SanDisk Cruzer Titanium Plus includes:

• Automatic, real-time protection of user files on the device.
• Easy restore of files from the Cruzer Titanium Plus online backup Web site in case the device is lost or stolen.
• Recovery of accidentally deleted or corrupted files.¹

About BeInSync

BeInSync redefines the way consumers and businesses access, share and protect their documents, photos, videos and music. With over four million downloads, BeInSync offers users complete freedom when dealing with their digital content, by allowing them to sync, share, access and back it up seamlessly. Based on patent-pending secure private virtual data networks technology, BeInSync creates private data networks that make it easy to stay connected and always in sync with colleagues, friends, remote files and computers. Privately held, BeInSync is venture capital backed and headquartered in Tel Aviv, Israel with offices in San Jose , California . For more information, visit http://www.BeInSync.com .

About SanDisk
SanDisk Corporation, the inventor and world's largest supplier of flash storage cards, is a global leader in flash memory - from research, manufacturing and product design to consumer branding and retail distribution. SanDisk's product portfolio includes flash memory cards for mobile phones, digital cameras and camcorders; digital audio/video players; USB flash drives for consumers and the enterprise; embedded memory for mobile devices; and solid state drives for computers. SanDisk ( www.sandisk.com/corporate ) is a Silicon Valley-based S&P 500 company, with more than half its sales outside the United States .

SanDisk and Cruzer are trademarks of SanDisk Corporation, registered in the U.S. and other countries.

¹ Files deleted from the drive will be kept online for 30 days, as long as the total of backed up files from the device and deleted files do not exceed available online backup capacity. Available online backup capacity matches the physical capacity of the drive.